Privacy Policy
Last updated 7 August 2026
This policy explains what personal data Torus collects, why, and what you can do about it. It covers intorus.ai. The newsletter itself is delivered through beehiiv at newsletter.intorus.ai, which is covered below.
Who we are
Torus publishes a daily UK AI newsletter. For questions about this policy or your data, contact [email protected].
What we collect
We collect as little as we can. In practice that means:
| Data | When | Why |
|---|---|---|
| Email address | When you subscribe | To send you the newsletter |
| Referral source (UTM tags) | When you subscribe | To understand which pages bring readers in |
| Usage data (pages viewed, approximate location, device) | When you browse the site | Analytics |
| Email engagement (opens, clicks) | When you read an issue | To measure what readers find useful |
We do not ask for your name, company, job title or phone number, and we do not buy or import contact lists.
Legal basis
- Consent, for sending you the newsletter. You give it by subscribing, and you can withdraw it at any time using the unsubscribe link in any issue.
- Legitimate interests, for understanding aggregate site and newsletter performance, so we can decide what to publish.
Who processes your data
- beehiiv stores subscriber records and sends the newsletter. beehiiv is based in the United States, so your email address is transferred outside the UK.
- Cloudflare hosts and serves this website.
- Google Analytics provides website usage analytics.
- Google Fonts serves the typefaces from Google's servers, which means your IP address is visible to Google when a page loads.
We do not sell your data, and we do not share it with advertisers.
Cookies and analytics
Analytics only runs if you say yes. Google Analytics sets cookies that are not strictly necessary, so we do not load it at all until you have chosen. If you decline, or simply ignore the banner, no analytics script is ever added to the page. There is nothing to opt out of afterwards.
Declining costs you nothing. The site works identically either way, and we do not ask again on every visit.
Where we do run analytics, IP addresses are anonymised and Google's advertising and personalisation signals are switched off. We use it to see which pages are worth writing more of, not to track you.
Changed your mind? and the banner will ask again.
How long we keep it
Subscriber records are kept for as long as you stay subscribed. If you unsubscribe, beehiiv retains a suppression record so we do not accidentally email you again. Analytics data is kept according to the provider's standard retention period.
Your rights
Under UK GDPR you can ask us to:
- confirm what data we hold about you, and give you a copy
- correct anything inaccurate
- delete your data
- stop using it for a particular purpose
- provide it in a portable format
Email [email protected] and we will respond within one month. The fastest route to deletion is the unsubscribe link in any issue.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
If this policy changes materially, we will update the date at the top and say so in the newsletter.