Applied
beapplied.com London UK company
- Headquarters
- London
- Sector
- HR
- Incorporated
- 2016
What does Applied do?
Applied is hiring software built around removing bias — anonymised applications, structured scoring and evidence-based decisions rather than CV screening. It came out of the UK government's Behavioural Insights Team.
How does Applied work?
Anonymises applications and scores answers question by question rather than candidate by candidate, which is the specific change the research shows reduces bias.
What does Applied offer?
Hiring software, used across UK charities, public sector and companies that take fair hiring seriously.
Who runs Applied?
Applied has 3 currently appointed directors.
- Bertus Antonius Botman
- Ian Howard West
- Owain Lee West
Currently appointed officers only, from the Companies House register. Directors who have resigned are excluded — naming someone who left as running the company is worse than naming nobody.
Where is Applied based?
Applied is headquartered in London. It was incorporated in 2016. Other AI companies in London →
Why does Applied matter to a UK operator?
Came out of the government's Behavioural Insights Team and is built on evidence about what actually reduces bias in hiring. If you care about that as more than a policy statement, this is the product with research behind it.
Company record
Registered as BE APPLIED LIMITED, company 10181395, a private limited company, incorporated on 16 May 2016. Registered office: 71-75 Shelton Street, London, England, WC2H 9JQ. SIC 62012 - Business and domestic software development.
Looked up on the register. Of the first 83 numbers supplied to this directory, 12 belonged to entirely different businesses.
What else is Torus tracking near Applied?
3 other UK companies working in HR:
6 other AI companies headquartered in London: