Apollo.io
Contact database and outbound sequencing in one
apollo.io Check pricing Checked 30 August 2026
- Price
- We could not verify it — see the vendor page
- Trains on your data
- Yes
- Where data is processed
- Not published
- Data processing agreement
- Not published
- Setup
- About a day
- Skill needed
- Comfortable with software
What is Apollo.io?
A B2B contact database with email sequencing on top, so prospecting and sending happen in the same tool. Powerful, and the tool on this list most capable of getting a UK business into trouble if used carelessly.
The tool is not the problem; the sending is. Cold B2B email in the UK sits under UK GDPR and PECR, and “we bought the list from a reputable provider” is not a defence anyone has successfully run.
Corporate subscribers get more latitude than individuals and sole traders, and the distinction matters. If you cannot say which of those your list is made of, that is the thing to fix before you buy sequencing software.
What does Apollo.io cost in the UK?
We could not verify it — see the vendor page.
What to watch on the price
We could not establish the current plan structure from the vendor's pricing page, so we are recording no pricing model rather than guessing at one. The link goes to the vendor page.
Does Apollo.io train AI models on your data?
Yes
Apollo states: "We may use information collected through the Services, including Contributor Database records and Usage Data, to train internal models." It does prohibit third parties from doing the same: "We prohibit third-parties from using any of your information for training." Read on 30 August 2026.
The rest of the data position
- Where data is processed: Not published
- Data processing agreement: Not published
What do people use Apollo.io for?
- Build a target list without buying data separately
- Run a structured outbound sequence rather than ad-hoc emails
- Enrich existing CRM records
What does Apollo.io connect to?
- Salesforce
- HubSpot
- Gmail
- Outlook
- Zapier
Where does Apollo.io fall short?
- UK GDPR and PECR govern cold outreach here — a bought list is not a lawful basis on its own
- Contact data quality varies a lot outside the US
- Priced in US dollars, with the useful tiers well above the entry price
Who is Apollo.io for?
A good fit for
- B2B sales teams
- Agencies doing lead generation
Not for
- Anyone who cannot say whether their list is corporate subscribers or sole traders, because UK PECR treats them differently
- Businesses treating a bought list as a lawful basis on its own — it is not
The Torus verdict on Apollo.io
Effective, and the compliance question is real rather than theoretical. Get your lawful basis and your PECR position straight before the first send, not after a complaint.
What are the alternatives to Apollo.io?
Others in sales and CRM, with what each one is for.